Branding

A Look Back at Logos

As we kick off a fresh year, we take a look back at some of the logos we created in 2017.  We're looking forward to what 2018 may bring, and the new projects we can...

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Capturing the Best of 2017

At Idea Kraft, branding goes beyond just a logo and website. Photography can play a key role in capturing the essence of your brand. Here's a look at some of our favorite shots from 2017.  ...

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Why Mood Boards Matter in Branding

Mood boards (sometimes called inspiration boards) are used in a variety of disciplines and for good reason. Our clients, very often don't have a specific vision for look and feel of their brand, catalog or...

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