News

When Redesigning a Website, Improving the Look Is Only the Tip of the Iceberg

Here’s a glimpse beneath the surface of an effective redesign. At Idea Kraft, we recently launched a brand new website for eni, an employee benefits provider specializing in integrated solutions. Having emerged as an industry leader in providing customized solutions to a national customer base, eni tasked us with reflecting this evolution and advancing...

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A Simple Guide to Brand Guidelines

The most important rule of branding is to be consistent in communicating your brand message, in the products and services you provide, in every interaction with your customers, and also in the visuals that represent your brand. The best brands are defined by the repetition...

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Meet Our New Partner: Chris Olsen

We are very excited to announce our new partner Chris Olsen.  He will be expanding Idea Kraft’s digital marketing services, while bringing years of hands on experience to the team.  He will also be opening and managing a new location for Idea Kraft in New Orleans, LA! What's the...

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Meet Our New Web Developer: Alaina Gardner

We are excited to welcome Alaina Gardner to our Idea Kraft team! Her years of experience with development and design can bridge the gap between the technical and the visual to bring the best experience to our clients. Why did you want to work for Idea...

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New Partner and Location for Idea Kraft

We are super excited to announce the addition of a new partner here at Idea Kraft - Chris Olsen! Chris will be helping to expand Idea Kraft by adding digital marketing services such as social media advertising, search engine optimization and lead generation. Chris will also...

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Collin Bigart: Designer and Developer

New year kicks off with more changes!!! Our Collin has been promoted to a Web Designer & Developer position. Collin has been with Idea Kraft the longest, from our humble beginnings when we first moved into the Train Station and now he is pretty much...

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Erinn Harrington: Art Director

We are super excited to let you know that our Erinn has been promoted to Art Director at Idea Kraft. Erinn will be taking on a more senior leadership role in managing our projects and working directly with our clients. Go Erinn!!!...

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Best practices when shooting a video

Shooting a good video begins weeks before you actually step into the client’s space. Before any filming, interviews are shot and editing is done. A story must be created, and a few key questions and areas must be addressed. The first step in creating a gripping...

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Meet Our New Web Developer: Amy Andrews

We are excited to grow our team by bringing Amy Andrews to our Web Development team. She brings her years of development to bring the best experience to our clients. Why did you want to work for Idea Kraft? Prior to my last job, I have always...

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