Greater Binghamton Chamber of Commerce
The Greater Binghamton Chamber of Commerce is a nonprofit organization with over 800 member businesses and nonprofits. They help organizations of all sizes to connect, collaborate, and succeed through education, advocacy, networking, and community involvement. The Chamber goes the extra mile to help their members form relationships, and they dedicate their resources to helping every member succeed.
Be the voice of business!
The Chamber approached Idea Kraft looking for help in not only changing their visual identity, but also in the way they were presenting themselves through their core messaging, mission, and values. With the transition of leadership taking place, also came the time to look to the future. The Chamber wanted to stand out and create a fresh look to show themselves in a new light.
Throughout the branding process, we looked at several different aspects and asked, “What would members be looking for?” With that in mind, we did our research through email surveys and focus groups with members of the Chamber to gain insight into what was lacking and what was working. Their input and vision was the key for Idea Kraft to rebrand and point the Chamber in the right direction for the future.