When a new food-related project comes to a group of food lovers who also happen to be designers, you know that it will be a good match right from the start.
Our client, Early Morning Farm, created in 1999 with only 3 acres of land and one garden-sized rototiller, has grown into one of the largest and most successful Community Supported Agriculture (CSA) farms in Central New York. Offering close to 50 member pick-up locations in 17 towns, Early Morning Farm’s owners decided to expand their outreach even more. The farm recently decided to enter the growing meal service market by providing boxes of fresh, locally grown foods, along with recipes for quick and easy meals via mail subscriptions. When they returned to Idea Kraft with this new project, we knew we were in for a treat.