eatBING is a group of committed, small-business owners wanting to promote the diverse, innovative food and beverage culture in Binghamton, NY.
Create a book that captures the essence of Binghamton
The client came to us with a pretty clear direction of what they wanted. The project was funded by grants and had already been planned out as far as content. Over 50 far local businesses—ranging from restaurants to art galleries to hotels—had chosen to participate. Each venue needed custom photography showing off their business, which would be showcased in a 72-page, beautifully designed, full-color guidebook.
Idea Kraft was responsible from start to finish for this beautiful piece. From the branding and illustrated maps used in the directory of the book, to the food styling and project coordination of the photography itself, Idea Kraft got a taste of everything Binghamton has to offer.