NOLA_CODE was the lucky winner of our New Orleans Re-Kraft 48 Hour Brand Event. They are a non-profit organization dedicated to increasing access to Computer Science education for students in grades K-8. We worked over the course of two days to deliver a complete brand package, from logo, to website and collateral.
Fun and Professional
Under the time constraint, we were tasked with creating a more refined identity that would reach the right audiences. Their old logo was based on primary handwriting paper and felt too juvenile. While they teach children, their target audience is principals and administrators. This required a delicate balance between playful and fun, but also professional.