To live philosophically is to pursue the truth, whether via form and technique, in diet and or in character. Their old branding and web presence didn’t reflect this. It needed to be bolder, stronger and convey the warrior spirit. To do what is right in the moment even if it’s not the easy thing to do. This is what defines a “warrior”. Before we started the project, we had numerous conversations with the owner to hear his story and the passion he has for helping his clients grown.
“I want PB to be a place where people go to stay on track. A place that helps holds people accountable to their growth inside and outside of the gym. It’s more than just exercise, it’s a mindset of growth.” Said Blake Hickey.