Ferre Institute promotes the health of individuals and families by providing information and education about genetics, infertility, environmental exposures, and family history; and integrating advances in these areas into personal health management.
Redefine the identity structure of a multifaceted organization.
Although Ferre Institute is the parent brand, a multitude of additional programs are offered, each requiring their own identity overhaul. The original logos felt dated, hard to read, and unrelated. Our goal was to create a branding system that felt cohesive, and united all the brands through similar colors, styles and typefaces. Each program needed to work on its own, as well as part of a package. We also needed to brand additional programs that did not have branding.